Growth strategy and market study for non-alcoholic beverages group

Situation:

• Global soft drinks producer faced stagnating growth in a major Western European market
• Sought new areas of growth to overcome market saturation and intensifying competition

Actions:

• Executed comprehensive market analysis, comprising:
  • Mega and consumer trends, as well as changing preferences
  • Retail and distribution landscape evaluation
  • Thorough competitor analysis and benchmarking
• Pinpointed and assessed potential market segments for entry, considering:
  • Market dimensions, growth potential, and profitability
  • Compatibility with the client’s core competencies and brand portfolio
  • Entry barriers and regulatory constraints
• Defined capabilities for success in each segment, such as:
  • Product innovation and differentiation
  • Marketing and brand positioning tactics
  • Distribution channel management
  • Strategic partnerships and collaborations
• Quantified synergies with the client’s existing business, encompassing:
  • Economies of scale in production and distribution
  • Cross-selling and bundling opportunities
  • Capitalizing on existing brand equity and customer loyalty
• Developed an all-encompassing growth blueprint, including:
  • Organic growth strategies like product line extensions and geographic expansion
  • Inorganic growth options such as strategic acquisitions, joint ventures, and partnerships

Results:

• Identified promising market segments and customer groups for expansion
• Outlined capability requirements for each targeted segment, guiding client’s investment and resource allocation
• Presented detailed organic and inorganic market entry strategies, aiding client in strategic decision-making
• Provided a robust growth strategy to boost revenue, diversify portfolio, and improve market position in the non-alcoholic beverages sector