Strategy design for multi-channel retailer

Situation:

• European specialty retail company faced significant competition from price-driven players, service retailers, and direct-to-consumer arms of suppliers
• Company’s value proposition was unclear, with a conflicting approach of low-cost campaigns and premium services
• Goal was to redefine strategic positioning and devise a clear success roadmap

Actions:

• Performed thorough market, consumer, and competitor analysis
• Identified distinct consumer segments with unique needs
• Benchmarked company performance against competitors for improvement areas
• Explored various strategic options to differentiate the company and promote growth
• Recommended a target strategy, clearly defining the company’s positioning and value proposition
• Identified key initiatives and action plans to reach the strategic target
• Identified divestment opportunities and cost reduction measures for funding transformation
• Developed a comprehensive business case and transition scenario

Results:

• Created a clear strategic target and transition path
• Secured alignment and buy-in from key stakeholders
• Identified investment needs and funding sources for transformation
• Initiated the implementation of the new strategy
• Established a dedicated transformation team for executing key initiatives
• Launched quick-win initiatives for early success and momentum building
• Provided ongoing support throughout the implementation phase
• Monitored progress regularly, identified risks, and recommended course corrections
• Facilitated change management efforts for smooth adoption of new processes and systems.