Strategy design for D2C electronics player

Situation:

• Global direct-to-consumer company had successfully stabilized its business and pruned the group portfolio
• The company was looking to define an ambitious 5-year strategy with the following core objectives:
  • Future-proof the sales model from device sell-out to solutions/service subscriptions
  • Diversify exposure to few key products
  • Strengthen innovation and new business building capability
  • Identify and capture new areas of growth

Actions:

• Reviewed business performance, strategy, key initiatives, and competitor landscape
• Analyzed historical financial performance and key business metrics
• Evaluated past strategic initiatives and their impact
• Assessed current market position, customer base, and operational capabilities
• Derived and aligned on company’s strengths, weaknesses, opportunities, and threats (SWOT)
• Diagnosed core competencies driving past success and strategic dilemmas for future growth
• Explored potential strategic options and diagnosed key challenges s
• Sketched strategic target picture for the company in 5 years, identified key strategic questions
• Developed high-level vision and strategic direction
• Defined key pillars and initiatives to achieve strategic objectives
• Developed workshop concept and content for the extended leadership team
• Designed engaging and interactive workshop format
• Prepared content and materials for discussion and decision-making
• Defined strategy process, phases, timeline, deliverables, governance, staffing, key initiatives
• Developed comprehensive project plan
• Established governance structure and decision-making framework
• Identified required resources and expertise
• Prioritized key initiatives and workstreams
• Summarized findings, recommendations, and next steps in a presentation to the advisory board

Results:

• Established joint understanding of strengths, weaknesses, opportunities, and threats as well as shared sense of urgency
• Aligned leadership team and key stakeholders on company’s current position and future potential
• Reached consensus on balancing core competency with new growth opportunities
• Defined strategic target picture and hypotheses for further refinement
• Identified key strategic themes and initiatives
• Developed testable hypotheses and assumptions for further analyses
• Kicked off strategy process
• Aligned organization around shared vision and strategic direction